Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. The Sanrio x Dim Mak collection will be available at and on December 16, 2020. “It’s been a dream of mine to work with Sanrio and I can’t wait to show you what else we have coming!” “We wanted to show a new side to Hello Kitty and Friends.a window into their souls,” teased Steve Aoki. “Reimagining Hello Kitty and Friends with Steve’s distinct design perspective offers our fans an exciting new way to enjoy the brand through this unique fashion collection.” “We’re thrilled to join forces with Steve Aoki to create this anime-influenced clothing line,” said Craig Takiguchi, Chief Operating Officer at Sanrio, Inc. Pochacco Long Sleeve Tee in White – This limited-edition Long Sleeve Tee features Pochacco™ showing off his puppy eyes for all the world to see!.Hello Kitty Long Sleeve Tee in Black – This limited-edition Long Sleeve Tee features Hello Kitty® showing off her eyes for all the world to adore!.Hello Kitty Tee in Galaxy Tie Dye – This limited-edition Long Sleeve Tee features Hello Kitty® showing off her eyes for all the world to adore!.
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